01
Visibility
How easily potential customers can discover your company across search, digital channels, and industry touchpoints.
- Search visibility
- Digital footprint
- Findability
Dimension score78
Independent B2B Intelligence
Know your BrandScore™
Measure your digital market position across the factors that influence how modern B2B buyers discover, evaluate, and choose suppliers.
Independent intelligence · Proprietary framework
70%
of purchase decisions are shaped before the first conversation
Estimate · public B2B research33%
of B2B research is expected to start in AI / LLM by 2026
Estimate · market observations80%
of suppliers are bypassed because they never reach the shortlist
Estimate · B2B decision-makersDiscovery · indicative figuresB2BInsider.co
Assessment framework
The six dimensions behind BrandScore™
BrandScore™ evaluates six business-critical dimensions that influence how modern B2B companies are discovered, evaluated, and selected before the first commercial conversation.
02
Authority
Whether your company is recognised as a credible and knowledgeable player within your market.
- Thought leadership
- Executive visibility
- Industry expertise
Dimension score71
03
Trust
The digital signals that reduce buying risk and strengthen confidence before first contact.
- Reputation
- Brand consistency
- Third-party validation
Dimension score82
04
AI Discoverability
How visible and accurately represented your company is across AI-powered discovery platforms and large language models.
- AI citations
- AI visibility
- AI accuracy
Dimension score64
05
Commercial Readiness
Whether your digital presence effectively supports commercial conversations and business development.
- Website quality
- Conversion readiness
- Contact clarity
Dimension score76
06
Market Differentiation
How clearly your company communicates its unique market position compared with competitors.
- Positioning
- Messaging clarity
- Competitive distinction
Dimension score69
Composite methodology
Six dimensions. One methodology. One BrandScore.
Each dimension is measured independently and combined into a single composite score — a clear executive metric for the digital market position of a B2B company.
Visibility
Authority
Trust
AI Discoverability
Commercial Readiness
Market Differentiation
BrandScore™
73 / 100
Illustrative composite of the six dimensional scores shown above.
Solutions
Built around BrandScore™.
Five connected solutions, anchored in a single proprietary assessment. BrandScore measures the position. The rest improves it.
Explore all solutions01Flagship
BrandScore™
Our flagship assessment. A composite measurement of a company's digital market position across visibility, authority, trust, AI discoverability, and commercial readiness.
02
Visibility Review™
A focused deep dive into one specific commercial or digital visibility challenge surfaced by BrandScore — scoped, evidence-based, and concise.
03
Executive Advisory
Strategic advisory built on BrandScore findings, designed for CEOs, founders, and commercial leadership teams making decisions on market position.
04
Visibility Management
An ongoing monthly engagement that improves BrandScore over time through prioritized strategic initiatives and quarterly reassessment.
05
Thought Leadership
Editorial and executive positioning programs that build authority in the channels where modern B2B buyers form their opinions.
The BrandScore™ frameworkSix dimensions. One composite score.
- 01Visibility
- 02Authority
- 03Trust
- 04AI Discoverability
- 05Commercial Readiness
- 06Market Differentiation
Insights
Observations from the new visibility frontier.
Concise perspectives on how modern B2B is discovered, evaluated, and chosen — shaped by our ongoing analytical work.
01Perspective
AI is changing who gets mentioned — and who disappears.
Language models build their answers from what is visible, credible, and consistently referenced. Companies that do not appear are effectively invisible to an entire generation of decision-makers.
ESSAY · 6 MIN
02Analysis
Perception happens before the dialogue begins.
The shortlist is often decided before the first meeting. What the market already believes about you carries more weight than what you communicate in the sales process.
NOTE · 4 MIN
03Observation
Visibility has become a commercial factor.
It is no longer a branding question. Digital and AI visibility determine whether you are considered at all — on par with price, reference, and substantive content.
FIELD NOTE · 3 MIN
B2BInsider.coFive facts
About B2BInsider.coExperience from classic B2B.
Experience from classic B2B.
Language from the new landscape.
We combine three decades of commercial experience with a deep understanding of how modern B2B is discovered, evaluated, and chosen.
- 01
30 years in B2B
A deep grasp of sales, marketing, and commercial development — from traditional channels to digital.
- 02
Modern buying behavior
Decision-makers research, shortlist, and select suppliers long before the first contact.
- 03
Visibility and positioning
How you are perceived in the market determines whether you are found, evaluated, and chosen.
- 04
AI and digital perception
Language models and AI-based discovery are reshaping the foundation of how B2B becomes visible.
- 05
Strategic sparring
We translate insight into direction: not more reports, but clear understanding and prioritization.
Digital market position is no longer a branding question.
It's a commercial one.
B2BInsider.co measures, benchmarks, and improves the digital market position of B2B companies. BrandScore™ is the proprietary framework that powers every engagement.