Independent intelligence on digital market position.
Modern B2B buying begins long before the first meeting. Customers, partners, investors, and prospective employees evaluate companies digitally before making contact.
B2BInsider.co exists to measure and improve that digital market position — through independent intelligence, proprietary methodologies, and executive advisory.
Measure what matters.
We quantify how a company is found, perceived, and compared at the moment a buyer is forming a shortlist. The output is evidence, a score, and a clear set of priorities — not opinion.
The mission is narrow on purpose. We do one thing: assess and improve digital market position for B2B companies whose buyers research before they reach out.
BrandScore™ is our proprietary assessment framework. It scores a company across six dimensions — visibility, authority, trust, AI discoverability, commercial readiness, and market differentiation — and combines them into a single composite index.
Every input is observable and sourced. Every score is auditable. The framework is the foundation of everything else we do.
No media. No vendors.
Our findings are produced independently of any media spend, channel relationship, or vendor incentive. The assessment is the product.
That independence is what makes the score defensible at a board table — and what makes the actions that follow worth taking.
B2B leadership.
CEOs, founders, and commercial leadership teams in B2B companies — typically where buyers research, shortlist, and qualify suppliers digitally before the first conversation.
We work exclusively with B2B, drawing on more than three decades of commercial experience.
The companies that win are the ones whose digital market position is measured, understood, and improved — before the buyer makes contact.